This results in increased support and commitment.

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A pitch, or elevator speech should describe:

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1.  The project (or solution)

 

2.  The need for change

 

3.  The vision for the new desired state you are working towards

 

4.  What you expect or need from others

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When writing your speech, keep it short, simple and relevant

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You can test it out on your team if already selected, or a colleague.  It is a great way for all to understand the project and increase your own commitment too

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You may also ask your team to write their own version, then compare notes.  You can either choose the best speech, or take elements for each

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The Fifteen word flipchart can help with this.