Why a vision? Because every journey starts with a vision... a hard journey that you won't make alone. The people that go with you on that journey need to know that what lays ahead is worth it... and so, your vision must inspire others! Your vision must become a story people are inspired by... A story they tell each other.
It doesn’t need to be a super big vision. It just needs to be super inspiring. And to make it super inspiring you need focus. You need to be very clear about what it is that you want to achieve, and what not. It needs to be super concrete. A clear vision makes it easier for people to believe in your company, no matter it they are team members, partners, or customers.
By understanding the direction you take and the values that are non-negotiable, you will save time wasted in fruitless discussions, and create more clarity, making it easier for team members to work towards a common goal.
Tell the story of your vision and find out what resonates -
Keep shaping the story based on what gets you an enthusiast response. Ask questions such as:
"- What does this vision mean for my audience?"
"- How can they contribute?"
"- What makes it a better future?"
Again, a vision is much more than a business case, it is something people can believe in. And however much some would like you to believe otherwise, people are not rational. People don’t believe in numbers. They believe in stories and myths.
And that means, that you will need to transform the unique opportunity that you see based on your perspective into a compelling story.
An inspiring vision doesn't materialize over night. But, like most things, it can be designed!