Storytelling Workshop

Using stories to support you in your diverse leadership efforts might have not come to your mind. And yet! If you are looking for deeper engagement in the company and across the marketplace, strategic alignment, ability to manage change, influence, relevance, then storytelling is definitely what you want to look at more closely.

What is storytelling?

Storytelling is influence.

And when you tell stories purposefully, you establish identity. Build culture. Speed the change process. Enrich the brand. Align people to the strategy. Attract talent. Engage the marketplace. Capture knowledge. Lead. Grow. Connect. Inspired by D. Hutchens

The more compelling your story is, the more likely it is to get inside your audience! Those stories that are shared over and over again? These are the core stories of your leadership!

Storytelling in the workplace

This is about understanding the power and applicability of storytelling. Stories work when they entertain, are memorable and support relationship building. A story used strategically in the workplace is best characterized as a cohesive narrative that ties facts and information together.

The most effective stories are well-researched, harness the power of emotion, use personal details and offer compelling characters.

Our storytelling workshop

What's your objective? ... This is precisely the starting point in the projection phase of any of our fully tailor-made storytelling workshops. Selecting the right storytelling techniques and tools is what will enable you to communicate with purpose, and harvest the full benefits of storytelling.

Among other things, you will learn how to tailor your messaging to a defined target audience, how to structure written messages for maximum audience impact, taking into consideration tone, style, point of view,and also how various platforms convey messages differently in a professional setting.

Combining storytelling with personas

Storytelling personas are used to map out how an audience will respond to a story, presentation, or pitch. What do they know, think, and feel before they have experienced the story? What would you like them to know, think, and feel afterward?

Using storytelling personas can help you to figure out how to reach different groups in your target audience that have different perspectives and needs.

Combining storytelling with strategic vision

Storytelling personas are used to map out how an audience will respond to a story, presentation, or pitch. What do they know, think, and feel before they have experienced the story? What would you like them to know, think, and feel afterward?

Using storytelling personas can help you to figure out how to reach different groups in your target audience that have different perspectives and needs.

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